Sustainability

AI Isn’t a Boogeyman

Not to put too fine a point on it, but you do realize you’re using data center resources every time you stream a movie or music, right?

To answer a recent meme, you also use a bottle of water every time you stream a two-hour movie. Do a marathon of eight episodes of your favorite show? Four bottles of water. Put Spotify on in your office for a workday? Two or three bottles of water. I can go on, but you get the idea.

Now, I’m not saying the concerns about data centers are misguided. They aren’t, and the advent of AI will demand the building of a lot more of them.

But here’s the deal. Some are already experimenting with ways to keep water consumption to a minimum. To possibly generate at least some of their own power. To be as light on the local environment as possible.

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